Forbes Magazine Says new Optima’s a Winner

Brad AuerbachBrad Auerbach is a writer for Forbes magazine. Recently, he was tasked with taking the 2016 Kia Optima out for a first, introductory test drive. To say that he came away impressed would be an understatement. Here’s your chance to read Brad’s review here.

We invite you to stop by Kia of North Grand Rapids today and test-drive the new Optima for yourself. We’re certain that once you get behind the wheel of this innovative sedan, you’ll wholeheartedly agree with Brad Auerbach – that this car is a winner!

Schedule your appointment today by calling (616) 323-1400.

2017 Cadenza Makes its Debut

2017 CadenzaKia has unveiled the next-generation Cadenza, which you see here. What will be new and different about it? Here’s what Kia said in a prepared statement:

The next-generation Cadenza maintains the progressive, contemporary image of the current model, and the sharper, more defined lines and wider, lower stance give the new model a modern and thoroughly distinctive new look – with key design elements ensuring the new Cadenza remains recognizable as a Kia.

Inspired by European luxury sedan styling, the all-new Cadenza’s long bonnet, gently rising shoulder line and swept-back roofline give the car a sleek, elongated silhouette. The window-line tapers slightly as it draws towards the back of the cabin, and kicks up sharply as it meets the C-pillar, giving the Cadenza a more purposeful, ‘lean-forward’ stance.

At the front of the car, a new reinterpretation of Kia’s signature ‘tiger-nose’ grille, sharp wraparound LED headlamps, and muscular fenders give added confidence and definition to the design. Distinct lines characterize the rear of the car, with squared-off bumpers, wide LED lamps joined by chrome detailing, twin exhausts and bold styling lines serving to emphasize the car’s width and convey a more assertive appearance.

What do you think? Called the K7 overseas, the Cadenza will undoubtedly make its mark when it arrives stateside – specifically, at Kia of North Grand Rapids!

’16 Optima and Sorento Win Top Awards from Leading Auto Magazine

In conjunction with the 2015 Los Angeles Auto Show, Road & Travel Magazine has named the 2016 Kia Optima as its International Car of the Year. RTM jurors praised the all-new edition of Kia’s perennial best-seller for its aggressive design, long list of available features, impressive powertrain options and great value.

Road & Travel also named the 2016 Sorento its International SUV of the Year. The Sorento garnered acclaim for its combination of premium interior amenities, extensive safety features and all-wheel drive capability.

Together, the awards propelled Kia to an extraordinary fourth consecutive win of the prestigious ICOTY brand award.  The ICOTY jurors honored Kia’s K900 luxury sedan in 2015, the Cadenza premium sedan in 2014, and the previous-generation Optima in 2013.

“The Optima and Sorento are two of Kia’s best-selling vehicles and both were instrumental in the transformation of the brand,” said Michael Sprague, chief operating officer and EVP, KMA.  “To win the prestigious ICOTY award four years in a row, with two models winning their categories this year, is a clear indication that our products continue to offer a world-class balance of design, amenities, craftsmanship, safety and value for today’s savvy consumers.”

“We’ve never had one brand win this award four years in a row, but Kia has done it. It goes to show just how exceptional the new Kia models are, providing clear direction of where the Kia brand is headed,” said Courtney Caldwell, editor-in-chief of Road & Travel Magazine.  “We are near speechless at the level of progress the Kia brand has made in spite of the stiff competition.”

2016 Optima Wins KBB “Best Buy” Award

KBB Best BuyWant to drive an award winner? Look no further than Kia of North Grand Rapids. The all-new 2016 Optima is the Best Buy of the Year among midsize cars according to Kelley Blue Book’s  With an extensive yearlong data collection process, vehicle testing and evaluation of 2016 model-year vehicles, Kelley Blue Book narrowed the list of 49 Best Buy Award Finalists down to an elite group of 12 winners.

The Kelley Blue Book Best Buy Awards provide a significant service to consumers by identifying the top 2016 model-year vehicles.  More than 300 new-car models were tested and evaluated in order to determine the finalists and, ultimately, the winners.

The judges came away impressed. “We at Kelley Blue Book named the 2016 Kia Optima the Best Buy in a very crowded and competitive field of midsize cars because its combination of design, features, driving dynamics and value topped the competition,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s  “No single attribute set the Optima apart; instead it was the all-new Optima’s combination of high-value elements that prompted us to bestow on it our prestigious Best Buy Award.”

We have begun receiving the 2016 Optima here at Kia North Grand Rapids, and we invite you to stop by today for a test drive.

Concept Corner: The A1A Optima Convertible

A1A Optima ConvertibleWe at Kia of North Grand Rapids don’t know if this Optima A1A convertible will ever make it to production, but wouldn’t it be cool if it did? Florida may be best known as one of America’s most family friendly vacation destinations, but the state’s rich history and subtropical splendor is best discovered from behind the wheel of an open-top touring car.  The Sunshine State is home to the A1A highway, a more than 300-mile-long, meandering black ribbon of tarmac ─ set off by crystal-white sand, aquamarine ocean waters, and abundant wildlife ─ which terminates in Key West, almost a stone’s throw from Cuba.  The A1A Optima takes inspiration from this iconic byway by letting the sunshine in and taking the all-new 2016 Optima in a new direction.

The A1A Optima features a nod to America’s roadster fascination with its sliced top and shortened windshield. Reinforced steel tubes have been discretely hidden within the body-in-white so that the vehicle retains a rigid structure.  Invoking a concept-car appearance, the back doors of the A1A Optima swing open on rear-mounted hinges, adding a touch of whimsy and fun while complementing the roadster style.  The exterior is inspired by the vibrant colors of South Beach and features a custom turquoise paint scheme.  A gleaming set of 20-in. HRE S104 wheels and Tiarra Luxury upper and lower grilles give the A1A Optima a contemporary aesthetic that’s completely at home in the simmering South Beach scene.

Deep bucket seats up front and custom double buckets in back are separated by extended armrests and a unique center console.  Butter-soft cream and titanium leather covers the seats and extends throughout the interior with accents painted an attractive silver.  The powerful 245-horsepower turbocharged four-cylinder engine is combined with a high-performance exhaust, giving the A1A Optima a throaty voice.  A Ksport coilover sport suspension lowers the vehicle’s ride height and raises its visual appeal.