The NBA season is back, and so is All-Star Blake Griffin – in a series of four new television commercials for Kia’s best-selling Optima midsize sedan. In the campaign, everyday people get in the zone for the first time while experiencing the next-level performance and sophistication of the all-new 2016 Optima – the Official Vehicle of the NBA – and find an eternally calm Griffin reading the newspaper, playing chess, making the ultimate peanut butter and jelly sandwich or acting as a weather forecaster in the midst of an impressive basketball performance.
The multiplatform campaign, which includes television, digital and social media elements, debuts during Kia NBA Tip-Off 2015.
Kia of North Grand Rapids will have the 2016 Optima later this year. It’s the car that Kelley Blue Book says “carries the weight of anticipation placed on its swept-back shoulders with great skill.”