What the Color of Your Car Says about You

Car ColorDid you know that the five most popular exterior colors of cars in North America are (in order) white, black, silver, blue and red? With that said, car manufacturers study trends to determine which colors to sell most often. They spend a great deal of time monitoring trends in graphic design, fashion, interior decorating and other similar segments. So yes, there are most definitely fads when it comes to the exterior colors of cars. When a color catches on, manufacturers will be prepared to meet consumer demand.

So … what does your car’s color say about you?

Green: This color represents security, balance and normalcy. Typically, those who opt for this color are sensible, but have a subtle flair and see things from a different perspective than their peers.

Red/Purple: The owners of these cars are usually multi-taskers who move a little faster than the rest of the people in their lives.

Black/White: These are essentially “non-colors.” That said, white is a subtle attention-getter, while black has the same effect – just in a more elegant way than white.

Silver: Owners of these cars are eternal optimists. They look at the glass as half-full, and are most likely to be full of honesty and integrity.

Gold/Yellow: These “sun” colors reflect a sense of originality, wisdom and value. People who gravitate toward these colors typically have an eye for recognizing and developing talent.

Brown: Not too many of this color left on the road anymore, but it indicates conservatism and an old-fashioned approach – with a strong sense of duty and responsibility.

Orange: This is the one group who could not be stereotyped. They are simply “all over the place.”

Stop by Kia of North Grand Rapids today and pick out the Kia – and the color – that is perfect for you.

AutoTrader loves the Kia Cadenza

Kia Cadenza“The more time we spent with the Cadenza, the harder it was to find anything wrong with it.” Those are the words of the experts at AutoTrader after they spent some time with the Kia Cadenza, available today at Kia of North Grand Rapids. We understand, and we feel the exact same way!

The new Cadenza fuses styling, luxury and technology into one package that stacks up quite well against some of the finest luxury automobiles on the road today. It offers exceptional performance with its 293-horsepower V6 engine, and the precise handling must be experienced to be believed. In addition, there are massive amounts of room for both front and rear-seat passengers.

But don’t take our word for it; see the entire AutoTrader review here.

Stop by today and test-drive the Cadenza today at Kia of North Grand Rapids. It will surprise you.

I Can See All Obstacles in My Way …

ObstaclesWhen you’re at the wheel of your car, you are always looking for obstacles in your way. That’s why the 2015 Kia Optima makes driving a little easier with its back-up warning system. It helps you in a couple ways. First, it lets you see anything in your path; and second, it helps you gauge the distance between your vehicle and what you are getting close to when you’re moving in reverse.

Every vehicle has a rear blind zone — the area you can’t see from the driver’s seat. And that zone to the rear is bigger than you might think, ranging from about 25 feet for a minivan to 50 feet for some pickup trucks–plenty of space for an unwary child, animal – or any other obstacle – to be in harm’s way.

Of course, the back-up warning system is not intended to replace established safety procedures used when a vehicle is in reverse, but it does give drivers the ability to detect obstacles that might otherwise go unseen … and the opportunity to stop the vehicle before making contact with something.

Stop by Kia of North Grand Rapids this weekend to find out about the new Optima and this exciting safety feature. You can see how it works by watching this clever commercial.

2015 Kia Sedona Receives Highest Possible Safety Score

Highest Possible Safety ScoreThe 2015 Kia Sedona has already received numerous accolades from automotive experts worldwide. But last week, it received something just as important … a 5-star rating on the NHTSA front-impact, side-impact and pole tests by the National Highway Traffic Safety Administration (NHTSA).

Highest Possible Safety Score

The 5-Star rating is the highest score any vehicle can receive. That means as Sedona owners plan their spring and summer vacations, they can feel confident they’re traveling in an exceptionally safe vehicle. How safe is it? The 2015 Sedona is built on an all-new chassis with static torsional stiffness that is 36-percent greater than its closest segment competitor.  Furthermore, 76 percent of the body is composed of Advanced High Strength Steel (AHSS), which provides exceptional rigidity, durability and crash protection for all occupants.

The Sedona’s styling and technology features complement its safety well, and it is yet another clear demonstration that Kia places a special emphasis on safety in every vehicle they build.

We invite you to stop by Kia of North Grand Rapids today for a closer look at this award-winning vehicle!

The Dynamic Service Tech Duo (Part Two)

Dynamic Service Tech Duo Part IIIn a blog posted earlier this week, you learned about the ASE-Certified and Kia Master Elite Certified father-and-son team of Steve and Jeremy Stefanits. In today’s blog, you’ll learn a little more about their unique working relationship that, as you can imagine, is a little different from most that you’ll find.

For Steve – the father – it’s very special to be able to work with his son. “It’s really interesting working with Jeremy,” Steve says. “A lot of times, we can communicate with each other without actually saying a word.”

For Jeremy, working with his dad presents a great opportunity. Steve has more than 20 years of experience as a service technician, including several years with Kia. “When you have someone with that much experience working with you, it is a big help,” Jeremy explains. “If I have an idea about how to do something, I can ask my dad what he thinks … and he’s always willing to help me.”

These guys are two of the best, and they have the skill and certification to prove it! You can always trust the Kia of North Grand Rapids service department for your vehicle’s service and maintenance needs.

The (Master Certified) Dynamic Service Tech Duo (PART ONE)

Dynamic Service DuoIn the same way as universities offer Masters Degrees for students seeking to further their qualifications and expertise, the auto industry encourages its top performers to scale the heights of their profession by becoming Master Certified.

It takes a great deal of time and effort to achieve the level of knowledge required to become Master Certified through a variety of training and educational courses.

That’s why Kia is proud to report that our father-son team of Steve and Jeremy Stefanits has achieved this lofty status twice! First, they received their Automotive Service Excellence (ASE) Master certification … but they weren’t done there. They have also acquired their Kia Master Elite Plus status.

“I am very proud to be working with two service technicians that are the caliber of Steve and Jeremy,” said Parts and Service Manager Bryan Cady. “Kia of North Grand Rapids service customers can feel very good, knowing their car is being cared for by two of the best technicians in the business.”

Each has joined an elite group of highly skilled and knowledgeable individuals who can truly be described as “the best of the best.”

The Perfect Getaway in the Perfect Vehicle

Perfect GetawayAs you probably know, the 2016 Kia Sorento is now at the Kia of North Grand Rapids showroom, ready for your inspection. To celebrate the Sorento’s arrival, Kia has put together a six-part video series called “Perfect Getaway” that can be seen on Yahoo Screen by logging on to the address below.


Outdoor enthusiasts everywhere will appreciate the Sorento’s go-anywhere personality, and these short videos will give you a small taste of what you can do while behind the wheel of one of these magnificent machines!

Stop by Kia of North Grand Rapids today to check out the all-new Sorento. Before you know it, you’ll be imagining your very own Perfect Getaway!

Expert Repair and Maintenance at our Service Department

ServiceWant to keep your Kia running at peak efficiency? A trip to the Kia of North Grand Rapids service department for all of your routine maintenance and repairs will do the trick. For those of you who have never been before, today’s blog is all about what we have to offer.

Whether you’re in need of an oil change, tire rotation or anything else, our team of experienced service specialists will see to it that your vehicle is back on the road in no time at all.

Kia of North Grand Rapids is proud to provide customers with quality repairs that will last, thanks to our use of genuine Kia parts. So what are you waiting for? Call us today at (616) 323-1400 or schedule your appointment at www.kiaofnorthgrandrapids.com.

Coming Soon (Maybe): The Kia GT Sport Coupe

Kia GTThere are rumors going around that Kia will soon produce a car that will rival the sportiest four-door coupes on the road today – and yes, that includes Audi, BMW and all the others out there. Kia first showed off its prototype, the Kia GT concept vehicle, at the 2011 Frankfurt Auto Show. As you can see by the photo, it’s one awesome car!

While we’re not sure exactly how much it will look like the original GT, we do know from past history that Kia’s design team is among the best in the business. In short, it means that any production model of the GT will be nothing short of spectacular!

There are even rumors that you may see this car on Kia dealers’ showroom floors as soon as next year. Wouldn’t it look great in the Kia or North Grand Rapids showroom? Wouldn’t it look even better in your garage or driveway?

Meet Ian Byl, Business Development Manager

Ian BylAs Business Development Manager, Ian Byl is responsible for his team of Internet sales coordinators that handle all the incoming sales leads. “It’s our job to make sure the customers know they’ll feel comfortable when they physically come to the dealership facility,” Ian said. “And in today’s world, the Business Development department of any auto dealership is very important. People are looking to get as much information as the can before they ever come in.”

Ian always makes sure any Kia of North Grand Rapids potential customer understands the advantage of the commission-free sales staff. “I really like the way we do business here,” he said. “When people realize the sales team is there to help them make an informed decision – the best one for the customer – it makes them feel much more comfortable.”

He’s also a big fan of the Kia brand in general. “They use incredible materials on their cars; their warranties are great; and they have something for everyone, from entry level to ultra-luxury.”

Ian is a Grand Rapids lifer. When he’s not at work, there’s a good chance you will find him watching the next big Michigan Wolverines game; and in the summer months he enjoys the great outdoors.